Werk
Werk Saúde Ocupacional is specialized in Occupational Medicine and Safety at Work. Operating since 2003, with constant investment in infrastructure and specialization, Werk has become a reference in Health and Safety at Work Services. Werk means WORK in some languages. As it is a company focused on the well-being and health of the the name comes from the work proposal that the clinic is willing to deliver. This name carries the concept of the company in both verbal and graphic form, positioning it as a brand and presenting its differentials. It is in line with the company's values, goes beyond its history and especially presents the company's future glimpse. The design of the new Werk brand aims to attract the customer through striking lines and colors. The brand symbol efficiently presents the company's specialty. The colors were selected from the original colors of Perfil, but with more vibration. The heartbeat, present in the previous brand, is still presented in the new brand, but this time they are represented in an abstract way and serve as an aid in the recognition of the company.
