Werk Saúde Ocupacional is specialized in occupational medicine and safety at work. Operating since 2003 and with constant investments in infrastructure and specialization, Werk has become a reference in its segment.
The company operated under another name until 2018 that was not registered, which made the company decide to look for a new name and already develop a completely new visual communication. Agência Cion was responsible for all the new adaptation, where I was in charge of art direction.
Among some proposals, the name Werk was defined. The word means Work in some languages. The name now carries the company's concept in both verbal and graphic form, positioning it as a company focused on the well-being and health of its customers.
The design of the Werk brand aims to attract the customer through striking lines and colors. The brand symbol efficiently presents the company's specialty.
The colors were selected from the original colors of the old brand, but with more vibrancy. The heartbeat, present in the previous brand, is still present in the new brand, but this time they are represented in an abstract way and serve as an aid in the recognition of the company.